VIP.com (唯品会) is a platform for leading online discount retailer for brands in China. Vipshop offers high quality and popular branded products to consumers throughout China at a significant discount from retail prices. As compared to conventional online marketplaces or large-scale multi-category online retailers, VIP.com has successfully created a different model that focuses more on quality than quantity but is still extremely scalable and profitable.
By focusing on providing a wide range of special offers and deep discounts on high quality branded products, VIP.com is seen as a pioneer of the online discount retail model in China. Since its founding in August 2008, VIP.com has rapidly built a large and rapidly growing base of customers and brand partners. Products sold on VIP.com cover a very wide range, from clothing, accessories and cosmetics to a wide range of home-related products. VIP.com gets its name from the fact that all the products sold on VIP.com are from well known brands. On top of this, VIP.com is able to offer customers these products at very reasonable prices.