About Dangdang (Dangdang.com)
Dangdang.com (当当), known as Dangdang was founded by renowned Chinese businesswoman Peggy Yu and Li Guoqing as early as 1999. It is headquartered in Beijing and most see it as direct competitors/rivals with Amazon.cn (or Amazon China, formerly Joyo.com) and JD.com. Dangdang, like Amazon started as an online bookstore. Today Dangdang is said to be the largest online bookstore in China. Dangdang provides more than 600,000 Chinese books on Dangdang.com. However Dangdang has now grown to become more than just an online bookstore. Today, apart from books, Dangdang also offers various audio and video products to consumers, and even sells home appliances, clothes, high-tech products, as well as maternal and baby needs.